What’s the point? At first glance this question seems like a cliche, but it’s not asked often enough. The point of an informational website is to make a statement — not a visually artistic statement, but an argument that is, first and foremost, persuasive in its wording.
Visual design is important, but it’s not fundamental to the meaning of an informational website. That is why the modern language of the web is distributed into three parts: The meaning, the design, and the behavior.
A website that has only verbal meaning is basically complete. It’s a structure that can fulfil your viewers’ needs from any sort of device, be it web browser, cell phone, screen reader, or printer. This is where we start.
CSS dressing will make your (X)HTML salad taste good without sacrificing any of its inherent healthfulness. If one day you decide you don’t like the way your site looks, you can change it radically in a few minutes without disturbing your structure at all.
It is possible to keep them separate without sacrificing looks, and the benefits are real, but often overlooked by management. It’s a rare manager who can forego the instant gratification of an easy table-based website for a long-term view.
My company has what they call a “web style guide.” It’s intended to present a uniform view of the company across our myriad of websites, product sites, subsidiary sites, regional websites, intranets, and transactional sites. It primarily dictates layout, leaving content up to the particular site.
Prior to my arrival at the company, all the websites had been built with old-school table layouts, tons of javascript to clean up the design flaws of older browsers, and occasionally, enormously expensive content management systems. During the three years that I’ve worked there, the company has changed the web style guide three times.
Many of the older table-based sites have not caught up with the first change, after two-and-a-half years. After each change, the enormously expensive content management system had to be updated at additional expense. That took several weeks.
My sites were all updated within an hour of the release of the new web style guide.